It goes like this…. “A house is not a home without a dog.” This is what we tell the 46% of American households with dogs, or the ones thinking about acquiring one. “All they need is love.” That’s the rally cry for the millions of dogs whose lives end in shelters each year. “There is […]

Confession: I have this freakish obsession with sorting things into categories. Organizing the clothes in my closet, putting photos into albums, arranging books on shelves…so fun!! And if you think that’s weird, you should see the pleasure I get reordering things based on new categories. Sometimes I’ll reorganize my clothes by colors instead of seasons; […]

We love you, Sarah McLachlan, but there’s a new-and-improved way to market shelter dogs to adopters. Based on our industry’s latest research and best practices, here’s what’s helping shelter dogs charm their way into new homes: (1) Celebrate the ways dogs make our lives better. (2) Focus on who the dog is now; don’t dwell on or speculate about the dog’s past. (3) Ditch […]