Shelter/Rescue Marketing
Below is a collection of effective marketing examples for animal shelters, rescues, and outreach groups.
TIP: I recommend listing the following on every piece of marketing:
- Name of the shelter
- City and state where shelter is located
- Shelter’s website
- If promoting a specific animal, list the animal’s name
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- Kindest
- Day Life Saving
- Watch Dog
- Scratch and Sniff
- I’ll Follow You
- Old Dogs
- New Year
- Seniors
- Peanut Butter
- 80’s Music
- Santa Paws
- Super Bowl
- We Share Space
- Big Dog, Big Heart
- Crash on Your Couch
- Easter Bunnies
- Holiday Pet Foster
- Hope for the Holidays
- I Whip My Tail Back & Forth
- Name Your Own fee
- St. Cat-trick’s Day
- Study Buddy
- 12 Strays of Christmas
- Mini-Panther
- Cat Mob
- Re-pup-licans and Demo-cats
- Empty the Shelter
- Free Over 3
- Get Lucky
- New Year’s Resolutions
- Independence Day
- Lucky Pet
- Pre-Owned Pets
- Smooch a Pooch, Kiss a Kitty
- Spring Fling
- St. Patty’s Day
- Time to Shine
- Love is Ageless
- Mammaw & Pappy
- Midnight to Midnight
- Valentine’s Day Date
- Never Too Late
- One-of-a-Kind
- Pets in Search of People
- Senior Class of 2012
- Still Crazy After All These Years
- Unleash the Love
- A-cat-emy Awards
- Back in Black
- Back to School
- Love is Priceless, So is Adoption
- Name Your Price
- Nine Lives for $9
- Stayin’ Alive – Saturday Night Fever
- S.O.C. Hop – Shelter Over Capacity
- Sophisticated Taste
- Summer is Just Cooler with Pets
- Groundhog Day
- My Story: I’m Just a Dog
- Diagram of an Adoptable Dog
- Find Yer Matey Day
- Public Service Appreciation Days
- Anatomy
- Rescues Need Fosters
- New and Improved
- Downton Tabby
- Desperate Housecats
- Hong Kong Original
- Spring Sneezin’ Challenge
- Pets for People 55+
- Doggy Bootcamp
- 57.3 Million Cat Parents
- Hair Club for Men
- Complete Her List
- Welcoming Committee
- Tax Day
- Adopt Me Maybe
- Earth Day
- 60 is the New 40
- Teacher Appreciation
- Spaycation